Inside the Music Industry: Strategies for Success from Managers, Buyers, and Media Pros

Dec 30, 2024

The entertainment industry is a complex web of hard work, creativity, and strategic planning. On the latest episode of *On the Rocks Total Entertainment*, Vegas Rock Goddess hosted an engaging conversation with industry professionals Dawn McIntyre, Manager at Massive Media, Jon Verno of heavy metal media outlet *Metal Mayhem ROC*, and Gracyn Buckley, Tour Management and Talent Buyer Specialist at More to Life Entertainment. Together, they shared their experiences in band management, media relations, and talent buying, offering a comprehensive look at the modern music industry.

The Work Behind the Spotlight
Dawn McIntyre, Manager at Massive Media, discussed the demands of artist management, emphasizing the importance of building relationships and creating opportunities for her clients. Representing bands like *Broken Side* and *Storage 24*, she highlighted her role in organizing major events, such as a veterans’ festival in Illinois and the ISSA Awards in Atlanta. Her commitment to independent talent is a testament to the resilience needed in this field.

Jon Verno, representing the heavy metal media outlet *Metal Mayhem ROC*, detailed his efforts to preserve and celebrate heavy metal culture. Through podcasts, YouTube content, and live radio, *Metal Mayhem ROC* highlights both the history and future of the genre. Jon also shared the rich metal legacy of Rochester, NY, where landmark albums like Metallica’s *Kill ’Em All* were recorded, connecting the past to the present.

Gracyn Buckley from More to Life Entertainment recounted her journey from overcoming the closure of a local venue to founding a talent agency. As a Tour Management and Talent Buyer Specialist, Gracyn focuses on revitalizing the live music scene in Upstate New York, emphasizing the importance of collaboration and innovation in keeping music alive.

Social Media and Promotions
Social media has become an indispensable tool for artists and managers, but it requires more than just posting content. The panel discussed the importance of engaging fans, building a cohesive brand, and leveraging platforms like TikTok, Instagram, and Facebook to create lasting impressions. Each platform offers unique opportunities for artists to connect with their audiences.

Challenges for Original Artists
One recurring theme was the growing competition original artists face from tribute bands. Tribute acts often draw larger crowds and are more financially viable for venues, leaving original acts struggling to compete. The panel also addressed the controversial “pay-to-play” model, emphasizing the need for fairer practices that support artists rather than exploit them.

Crafting the Perfect Show
The panel agreed that curating a lineup of three to five bands is key to maintaining audience engagement throughout the night. Overloading the bill can lead to audience fatigue and early departures, while a well-structured lineup ensures a dynamic and enjoyable experience for fans.

Looking Ahead
As the episode concluded, Vegas Rock Goddess teased a continuation of this discussion in February 2025. With Dawn’s veterans’ festival, Jon’s dedication to preserving metal history through *Metal Mayhem ROC*, and Gracyn’s work reinvigorating the Upstate New York music scene, the future of live music and artist development looks bright.

Stay Connected
Follow these industry leaders to stay updated:
- **Dawn McIntyre**: Manager at Massive Media – www.massivemediams.com
- **Jon Verno**: Host of heavy metal media outlet *Metal Mayhem ROC* www.metalmayhemroc.com
- **Gracyn Buckley**: Tour Management and Talent Buyer Specialist at More to Life Entertainment –www.moretolifetickets.com

-On The Rocks Youtube Chanell-https://www.youtube.com/@ontherockscarolneven

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